Using the Marketing Funnel to Increase Lead Generation & Sales

Funnel marketing is all about attracting leads and converting leads into sales. A marketing funnel, or purchase funnel, is a simplistic way of explaining the internet marketing business. An internet marketing mastermind once told me that there are six steps involved in building a relationship with a customer: awareness, consideration, preference, action, loyalty, and advocacy. Attracting leads can be accomplished by advertisements like Google Ads or by an inbound marketing campaign.

AWARENESS

If you are searching for an inbound marketing agency make sure they have a track record of leading customers down the marketing funnel. Inbound marketing agencies create awareness about a company’s brand through the development of engaging content that draws people to your website (inbound traffic). 

An internet marketing consultant who specializes in inbound marketing will use inbound marketing software such as Hubspot to manage all of the content involved in an inbound marketing campaign, including social media pages, blogs and website content. While advertising is not the cornerstone of an inbound marketing campaign, content rich advertisements can complement a strong campaign. Advertisements like the native advertising of a sponsored Facebook post along with engaging blog posts and social media posts will build awareness of your brand. Include links back to your website whenever possible. On the landing page, be sure to place a leads magnet or call to action.

CONSIDERATION

Lead generation content marketing involves creating lead pages that feature a lead magnet, which is a “freebie” that encourages customers to give you their contact information in exchange for something of value. Successful lead landing page examples include a page that has an invitation to a webinar (just enter your contact information and you can take part in the webinar) or a page that allows you to download an E-book (such as 101 ways lead generation companies generate sales.) A professional landing page design is a brand strategy that will capture more leads.

ACTION

Like a lead magnet, a call to action is an essential part of a website page. A call to action definition includes a phrase that provokes an immediate response on behalf of the customer to contact your company about a product or service. Call to action examples include call to action phrases like “Call Now” or “Get Started Now.” Calls to action will always provoke an immediate response on the part of a customer to contact your company right away about your products and services. Call to action buttons draw attention to the offer and encourage the customer to click on a call to action button right away to contact your company. Marketing analytics such as website analytics and blog analytics can track which leads magnets and calls to action are the most successful at generating conversions, such as the addition of a person to a free software trial or email newsletter campaign.

PREFERENCE

If you want to succeed at internet marketing for small business, be sure to invest in lead generation software in order to track which lead generation techniques work the best for your company. Use closed loop reporting, which involves communication between the sales and marketing teams in order to find out the most effective forms of marketing for your business. Investing in website content writing services and hiring a content creator to create custom content is also a successful way of driving traffic to your website.

LOYALTY

Increase email marketing ROI by using the email marketing strategy of creating dynamic content, or content that is specifically catered to the wants and needs of the individual customer. Email marketing strategies that include personalized emails tend to result in more sales conversions. Automated marketing solutions such as automated email marketing can streamline the process of converting your email list into potential buyers. Email marketing automation tools like Hubspot allow you to try multiple email marketing tactics simultaneously and monitor their effectiveness.

Drive traffic to your website and convert even more sales by creating dynamic content for your website as well, including a personalized home page for customers who sign in. A dynamic web page on a dynamic website can advertise products that are catered to a specific customer. Dynamic websites populate content on a webpage based on the past browsing or buying history of a customer. Marketing automation software like Hubspot has an automated marketing platform that can handle the features of a dynamic website.

ADVOCACY

For more information on how to drive traffic to website and generate leads, please read an internet marketing blog. You can also attend a mastermind event in order to learn branding strategies. If you attend a mastermind event you'll learn how to hold a mastermind event. Having mastermind events are a great way to inspire customer loyalty and give your customers a way to advocate for your product with other customers.

The Logistics of an Inbound Marketing Agency

What is inbound marketing and what do inbound marketing companies do? Inbound marketers attract customers through the creation of engaging, relevant, search engine optimized content. Inbound marketing prices are quite cost effective because they yield a great return of investment (ROI).

Brand Strategy

You can rely on an inbound marketing company to build a strong brand strategy for your business. Professional graphic design combined with engaging calls to action and relevant, custom content will drive traffic to your website. What is a website call to action? Here’s a call to action definition: it’s a saying that provokes an immediate response on the part of a customer. Call to action examples include “Download Now” or “Click Here to Start Your Risk Free Trial.” A call to action is much more effective if it is a call to action button.

Website Content Creation Services

When looking for an inbound marketing agency, make sure to pick one who has a skilled content creator for websites, email campaigns, social media campaigns, and advertisements. Advertisements like Google Ads and native advertising such as Facebook sponsored posts are two ways skilled content writers use engaging content to drive traffic to website.

Skilled internet marketing consultants also use dynamic websites that have a personalized home page with dynamic content that is based on the preferences of the individual customer. This internet marketing mastermind strategy involves using software to automatically create content based on the shopping history of the customer. A dynamic web page on a dynamic website will change periodically based on the shopping habits of a customer.

Internet Marketing for Business Made Easy: Try Hubspot

Inbound marketing companies also handle the management of inbound marketing software such as Hubspot. An inbound marketing company would use Hubspot to manage blog posts, social media posts and email marketing campaigns. The company would also use Hubspot’s website analytics and blog analytics to track the effectiveness of its inbound marketing campaign.

Email Marketing Strategies

Inbound marketing companies also use Hubspot in order to increase email marketing ROI. An effective email marketing strategy is to use closed loop marketing in order to track the effectiveness of each email campaign. What is closed loop reporting? The closed loop process links the efforts of the sales and marketing teams in order to close the gap and figure out what marketing efforts are leading to the most sales. Marketing analytics (from a program like Hubspot) are able to track which call to action phrases result in the most sales and even which call to action buttons yield the greatest ROI in an email campaign.

Enfusen Marketing specializes in driving traffic to your website through the use of brand strategies, internet marketing for small business, website content writing services, and email marketing tactics. Visit their website to read their internet marketing blog and learn more about their internet marketing business.

Business Internet Marketing: Driving Web Traffic and Building Your Brand

Why should you hire an inbound marketing agency? Inbound marketing companies are skilled at driving website traffic through the use of keywords, search engine optimization, social media, blogging, and website content creation. What is inbound marketing? Unlike traditional marketing, such as Google Ads and other advertisements, inbound marketing drives website traffic through the creation of useful, relevant content. Through search engine optimizing a site with relevant keywords to your business, an internet marketing mastermind at business internet marketing can optimize a website in order to attract more traffic, and, therefore, generate more sales for your business.

An internet marketing business would use website analytics to figure out the most relevant keywords to your business, and then create custom content based on those keywords. An internet marketing consultant skilled at business internet marketing would also use blog analytics and marketing analytics from inbound marketing software such as Hubspot in order to determine the most efficient marketing strategy for your business. Thanks to software such as Hubspot, internet marketing for small business has never been easier. Inbound marketing prices are decreased because Hubspot’s marketing automation saves social media users and bloggers valuable time in their business internet marketing campaign.

Website content creation is more complicated than search engine optimization, however. Inbound marketing experts also are skilled at branding strategies, such as graphic design, logo creation and information architecture. Brand strategy includes both quality in design as well as quality in the distribution of content. The goal is to build a professional image of your company both through inbound strategies such as the website, white papers, blogs, and social media, and outbound strategies, such as Google Ads and sponsored social media post. Using native advertising ensures that the advertisements retain the look and quality of your brand. They should contain relevant, interesting content just like the rest of the company’s blog posts and social media posts. Advertisements do not have to be obvious, they are more effective if they are disguised as inbound content.

If you think about it, all content, even informational pieces, needs to advertise and sell your business via a call to action. What is a website call to action? A call to action definition can be explained by these call to action examples, such as “Try Now, Risk Free,” or “Call for a free consultation.”

How do you spot an internet marketing professional? Check out their internet marketing blog. If they have a large following on their own website and social media, they are likely to be experts in the field of business internet marketing.

For more information on internet marketing, please contact Enfusen Digital Marketing Agency.

Effective Call to Action Ideas for Your Website

You’ve probably heard of the term call to action, but what exactly are calls to action and, more importantly, what is a website call to action, specifically? Here’s a call to action definition:  a call to action is a shout out to your customers to contact a business directly about its products or services. An integral part of an inbound marketing strategy is to have a call to action on every webpage and blog post. Here are three effective ideas for making your call to action attract customers.

1.       Explain How You Are Different From Your Competitors

Why does your company stand out from the crowd? Why is your product superior? Call to action phrases should include proof that your product is top of the line. Here are some call to action examples. Phrases like in business for over 30 years or one million plus satisfied customers help build trust in your brand. Branding strategies utilize value statements such as these to encourage new customers to try out brands that they have never used before.

2.       Let Your Customers Try Your Services For Free

Make it simple and easy for your prospective customers to contact your business. With a click to a call to action button, a customer should have the ability to start a 30 day free trial of software. If it is not possible to offer something on a trial basis, simply put down that you are willing to give your customers a free consultation. Be an internet marketing mastermind and go out of your way to offer free incentives and gifts to potential customers. Customers are much more likely to subscribe to your email list or give your company a call if you are offering something for free.

3.       Make It Easy For Your Customers to Contact You

Call to action buttons can lead to an online form or even have the ability to start a phone call or Skype chat. Online chat boxes make it easier than ever for customers to get in contact with your company immediately.  What is inbound marketing? It is a way of marketing that makes it easy for potential customers to contact you. So be available and answer promptly by online chat, phone, or email.

Advertisements should have effective calls to action as well. Need an internet marketing consultant? Consider Enfusen, an inbound marketing agency. This internet marketing business specializes in marketing analytics, website analytics, blog analytics, and brand strategy, inbound marketing software management, native advertising, Google Ads, and other types of advertisements. Need assistance in writing a call to action? Visit the Enfusen website to get started. Read their internet marketing blog for tips for marketing your business online. Enfusen writes blog posts on internet marketing for small business and offers competitive inbound marketing prices when compared to other inbound marketing companies.

Why Inbound Marketing Works

Inbound marketing is a popular buzz word these days, but what is inbound marketing, anyway? An inbound marketing agency generates customers for your business through the creation of useful, relevant content.

Traditional Marketing vs. Inbound Marketing

Outbound or traditional marketing involved capturing the attention of the customer in an obtrusive way. Billboards, television advertisements and direct mail had to capture a customer’s attention within seconds, because customers who are interrupted are only going to spare a few seconds to glance at an advertisement. How can information be useful if it is only a tagline? How can a customer truly learn enough about your business to give you a try if the only information is a catchy catch phrase like “Got Milk?” Of course, the goal is that the catch phrase would compel the customer into seeking more information about the product being advertised.

Inbound marketing has no limits on space. In fact, with inbound marketing the opposite is true: the more content that is out there, the better. Unlike a television advertisement, which costs a bundle each and every time it is aired, once an article or blog post is created, there are no additional costs involved. A customer could potential read a blog post two years after it is first written, and this post still could conceivably be a good strategy to convince this customer to buy your product. Inbound marketing prices could be considered expensive if you do not take into account its long term benefits.

Before the invention of the internet, the yellow pages were extremely popular. Customers searched through this book in order to find more information on a specific product or service. The yellow pages were popular because they allowed customers to find the information they wanted without being intrusive like commercials. Google search is the new yellow pages. Think of content marketing or inbound marketing as creating multiple yellow page entries so that a customer can easily find you under a large variety of search terms. Inbound marketing companies use inbound marketing software such as Hubspot to create posts on websites and social media all from the same platform. A successful inbound marketing agency will create a campaign centered upon the key search terms of your potential customers. This campaign will involve creating relevant content that will convince the customer of your businesses’ expertise, enticing this customer to give your business a call.

What is a marketing funnel?

What is a marketing funnel?

Funnel marketing is all about attracting leads and converting leads into sales. A marketing funnel, or purchase funnel, is a simplistic way of explaining the internet marketing business. An internet marketing mastermind once told me that there are six steps involved in building a relationship with a customer: awareness, consideration, preference, action, loyalty, and advocacy. Attracting leads can be accomplished by advertisements like Google Ads or by an inbound marketing campaign.

AWARENESS

What is inbound marketing?

Inbound marketing involves creating awareness about a company’s brand through the development of engaging, sharable content rather than through intrusive paid advertising campaigns. Inbound marketing companies vary in their inbound marketing prices; if they are also lead generation companies, they tend to cost more but have more successful lead generation ideas than other companies. If you are searching for an inbound marketing agency make sure they have a track record of leading customers down the marketing funnel.

An internet marketing consultant who specializes in inbound marketing will use inbound marketing software such as Hubspot to manage all of the content involved in an inbound marketing campaign, including social media pages, blogs and website content. Advertisements like the native advertising of a sponsored Facebook post along with engaging blog posts and social media posts will build awareness of your brand. Include links back to your website whenever possible. On the landing page, be sure to place a leads magnet or call to action.

CONSIDERATION

What is a leads magnet?

Lead generation content marketing involves creating lead pages that feature a lead magnet, which is a “freebie” that encourages customers to subscribe to your email list or start your free software trial. Successful lead landing page examples include a page that has an invitation to a webinar (just enter your contact information and you can take part in the webinar) or a page that allows you to download an E-book (such as 101 ways lead generation companies generate sales.) A professional landing page design is a brand strategy that will capture more leads.

ACTION

What is a website call to action?

Call to action definition: a phrase that provokes an immediate response on behalf of the customer to contact your company about a product or service. Call to action examples include call to action phrases like “Download Your Free Trial” or “Get Started.” Calls to action usually contain commands that encourage an immediate response. Call to action buttons draw attention to the offer and encourage the customer to click on a call to action button right away to contact your company. Marketing analytics such as website analytics and blog analytics can track which leads magnets and calls to action are the most successful at generating conversions, such as the addition of a person to a free software trial or email newsletter campaign.

PREFERENCE

What is closed loop reporting?

Closed loop marketing involves communication between the sales and marketing teams. Have your sales team follow the closed loop process by using software to communicate to the marketing teams which forms of marketing were the most effective in obtaining new customers.

If you want to succeed at internet marketing for small business, be sure to invest in lead generation software in order to track which lead generation techniques work the best for your company. Investing in website content writing services and hiring a content creator to create custom content has been successful at driving traffic to your website.

LOYALTY

Content creation services that created calls to action and lead magnets resulted in gathering contact information such as emails of potential customers. Increase email marketing ROI by using the email marketing strategy of creating dynamic content, or content that is specifically catered to the wants and needs of the individual customer. Email marketing strategies that include personalized emails tend to result in more sales conversions. Automated marketing solutions such as automated email marketing can streamline the process of converting your email list into potential buyers. Email marketing automation tools like Hubspot allow you to try multiple email marketing tactics simultaneously and monitor their effectiveness.

Drive traffic to your website and convert even more sales by creating dynamic content for your website as well, including a personalized home page for customers who sign in. A dynamic web page on a dynamic website can advertise products that are catered to a specific customer. Dynamic websites populate content on a webpage based on the past browsing or buying history of a customer. Marketing automation software like Hubspot has an automated marketing platform that can handle the features of a dynamic website.

ADVOCACY

For more information on how to drive traffic to website and generate leads, please visit the Enfusen Digital Marketing internet marketing blog. Enfusen Digital will also be holding a mastermind event soon, in which they will share their branding strategies and answer questions like how to hold mastermind event, how to market my event, and how to sell tickets to my event. Having mastermind events are a great way to inspire customer loyalty and give your customers a way to advocate for your product with other customers.

How to Write an Effective Call to Action

A call to action is one of the most important parts of a landing page on a website. Every page should have an eye catching call to action. There are a number of ways to create a call to action that does what it is supposed to do, generate action on the part of the prospective client, who then contacts the business owner about the products and services.

A call to action can be a call to action button, or it could merely be a sentence or a series of sentences. Regardless of if your call to action involves call to action buttons or simply call to action phrases make sure that the call to action is eye catching.

Your Call to Action Needs to Be Attention Getting

One way to make your call to action stand out is to create a button. Contrasting colors, like a green button on a blue background or a red button on a white background will make the button stand out and make the viewer look towards the button. The button could be as simple as “Contact Us” or “Click Here for a Free Trial” or it could simply say “Start Now.” Buttons are short, quick and to the point. A button isn’t going to consist of a paragraph, but just a simple tagline that will entice the customer to click in order to give you his or her contact information.

Your Call to Action Needs to Be On Every Page

Websites are built so that duplicate information is located on the top or on the side of the page, with new text in only one spot. The menu should be on every page, and so should your call to action. Whether it is a button or a photo along with a sentence or two and a phone number, your call to action needs to be in a prominent spot on every page so that your clients can contact you right away regardless of what page in the website the client is on.

Your Call to Action Needs to Generate a Customer Base

What do you want your customers to do? Contact your phone number for a free consultation? Or do you want them to fill out an online form? Some business owners would rather have forms be filled out than have clients call. Sometimes the wrong type of clients will call the business and take up valuable time away from the customer service representatives at the business. A contact form will be able to give information about the services that are available and then can be distributed to the appropriate customer service team. For example, an accounting and investment firm might offer a whole host of services, and have a different team dedicated to each department. A form would be sent to the department that matches the answers the potential client filled out on the form. When creating a call to action, it is important to define how you want your clients to contact you. What way will work best for your business? What way of contact will generate the most business?