Thursday, February 28, 2019

The Importance of Goals and Objectives

The Importance of Goals and Objectives

Most people think that objectives and goals are the same thing; however, they are different. Objectives are more of the long-term desires and goals are short-term but ultimately make up objectives. The importance of goals and objectives is not stressed enough in business. Data shows that businesses that adhere to goals and objectives help to tell the business how well or poorly the company is doing. Despite this importance 9 out of 10 businesses either have business goals and objectives or they do not adhere to the goals and objectives.

Why Goals and Objectives are Important

Smart goals in business objectives
There are five key factors that aid and assist in establishing the importance of goals and objectives; this is commonly known by the acronym SMART - specific, measurable, attainable, relevant, and time dependent.  Being specific means that all goals and objectives are detailed and clear ( There should be no confusion as to what has to be done and how it should be done. The more detailed and clear the goal, the higher the chance of meeting it without error. As with anything that is meant to track progress, it must be measurable.

Being able to tell if the goals and objectives are succeeding or failing is an important factor to determining whether the goals and objectives need to be modified or remain the same. Without being able to measure, there is no way to tell if a goal or objective is working as it should. Having a goal or objective that is attainable is critical to any progress. If these are unattainable, it can lower morale in yourself as well as in the employees who are assigned to meet them. A goal or objective that is not attainable with offer no progression towards the goals and objectives and therefore does not benefit the company in any way. As with any goal or objective, it needs to be relevant to the product and/or problem that you are trying to solve. If they are not relevant, then there will be no progression in the desired direction.

Goals and objectives that are time dependent is another important factor; a goal or objective should be able to be completed in a determined amount of time in order to ensure the achievement of the goal and/or objective.
In conclusion, a business' success is greatly dependent on the importance of goals and objectives and how well a business adheres and achieves the set goals/objectives. To learn more on how to set goals for your business visit

Wednesday, February 27, 2019

The Importance of Business Goals

The Importance of Business Goals

The importance of business goals is an essential part of any business ( A recent study found that 80% of small business owners do not keep track of their business goals and that 77% have yet to achieve what they desired from their company. Business that do have established business goals often express that they do not meet them or that they are not the current focus for the company.

Considerations for Setting the Importance of Business Goals

Important Business GoalsThere are numerous factors to consider when setting business goals and thinking of the purpose of marketing objectives. Two will be discussed here. The importance of goals and objectives are to ensure that the business has effects on the long-term aims. Long term aims help to keep the big picture in focus to ensure that a business ultimately succeeds. It is recommended that long-term goals are set 3-5 years in the future, reflective of the company’s mission, and are different from the business’ short-term goals. The second consideration is the placement of short-term goals. Short-term goals should generally follow the simple S.M.A.R.T. technique.

S – Specific
M – Measurable
A – action oriented
R – Realistic
T – Time specific

Specific refers to the goals being as concise as possible and as detailed as possible. Measurable means the process that will help a business be able to tell if their goals are being achieved or not. Action oriented plans help to evenly distribute the goals among the business’ employees and covers what their responsibilities are and when they are due Realistic goals are just as they sound – realistic, and they should be challenging, but not beyond being able to perform. Time specific is simply the process of setting a deadline and ensuring that everyone meets the specified date. It is also important to remember that the short-term goals should also tie into the long-term goals.  Learn more about goal setting here.

The importance of business goals is so critical that at times it can mean the difference between success and failure. In order to help achieve these goals, it is also important to consider having both inspiration and accountability. These two simple things can help to ensure that the employees are both driven and held accountable for meeting or not meeting the goals and deadlines they are given.

Monday, February 25, 2019

The Purpose of Marketing Objectives in Today’s World of Business

What Can Marketing Objectives Do For Me?

In today’s world, advertisements are at our fingertips for a variety of products and services. In a world bombarded with products, how can you find your consumer base and earn your place in the market? This is what marketing can do, and what the purpose of marketing objectives are for. It is more than putting your product/company on a billboard. Marketing objectives are varied and their purpose is to serve the larger goals of the business (

The purpose of marketing objectives is to get your product into the hands of your consumers. But what are some common marketing objectives? If you read below, you will see common objectives and the purpose they serve a business.

The Purpose of Marketing Objectives and You

Purpose of Marketing ObjectivesYou need to set your marketing objectives to what you seek to achieve, but a few examples of what they can be are: increasing sales, launching new products, improve customer relationships, building brand awareness, and increasing profit. There are more marketing objectives than these, but there are some common ones that can align with and strengthen the importance of business goals.

With knowing what marketing objectives can do, what exactly is their purpose? What purposes can they serve to better a company’s overall goal? Below are some purposes of marketing objectives.

Targeting Your Market: Your products will likely not appeal to every demographic available out there. That is why you need to research and aim your marketing efforts for the target audience for your product. Will people outside of your target demographic be consumers? Yes. Will you get more success if you focus your marketing objectives to advertise for the selected demographic instead of spreading resources across the board? Yes.

Brand Recognition: The purpose of marketing objectives for brand recognition is to create an awareness for your product/brand and to make it stand out among the market, amidst all of the competition out there. The purpose of this marketing objective is to make your product the first thing your consumers think of and seek out.

Increasing Revenue: A company cannot grow without profit and an increasing revenue. This is not done by word of mouth—this is done by exposure. And without marketing and marketing objects dedicated for promoting your business/product, this cannot be done.

Overall, the importance of marketing objectives is to spread the word about the product and help increase the company’s visibility. It does not finalize the sale—but they help introduce the consumer to what your business can do for them. Your marketing objectives will be varied but will all help a company grow. They need to be clear and have set deadlines to help your growth. With strong, purpose driven marketing objectives, they will work hand in hand with overall business or sales goal to allow you achieve everything you wanted—and more—from your business.

Go out there, make your product the first and last thing a consumer thinks about with marketing objectives and goals that makes you stand out in a crowded sea of competition.  To learn more about marketing goals and objectives read this post here. 

Thursday, February 21, 2019

The Importance of Business Goals for Your Company

What is the importance of business goals?

Starting a company is no easy feat and it is one that requires hard work, determination, and a clear set of goals to make this vision and idea come to fruition. Businesses can fail for many reasons: the economy, the demand, timing, etc but a big part of why some businesses with great ideas do not last is because of unclear and mismanaged business goals.

These are not just goals that are merely ideas that help create a business, having ideas of what the business will look like and what it might achieve: these are real-time situations, and the importance of business goals can make the company last.

The Importance of Effective Business Goals

Company Business GoalsThe importance of business goals goes without saying—but you need to ensure that the goals you want to reach are manageable, clear, and have flexibility to allow for changes and growth as time progresses. Goals that are unattainable, unclear, confusing, and inflexible will easily demotivate your employees and overall affect your business performance.

Employees need to understand the goals set. While having knowledge of your overall goal for the company, set smaller goals that can be achieved by your employees. For example, set goals for the quarter and when completed, set higher goals for the next. With this, you are allowing goals to be met but can further develop to achieve more by adjusting your goals based on the pace your employees are working. In short, you should not set a goal without knowing how your company is working first. Create a baseline—then expand: this is the purpose of marketing objectives.

Strong and clearly defined goals will help your company succeed. Do not make them overly complicated nor get a head of yourself when setting the goals. Aiming to achieve business goals one step at a time and with concise language for all to understand (from CEO to customer service) will help you and your employees be on the same page for what you want to achieve.

Being flexible when setting business goals is important. An unwillingness to adjust your goals based on performances from employees or a product can lead to negative consequences and lack of motivation if business goals were not met. We all want to achieve the very best in business—but sometimes, we need to know when to let go and readjust to something that can be achieved first.

Business goals and their importance is a key to a successful business. One cannot succeed with strong, clear goals and the ability to be flexible in ones attempt to succeed. Without attainable business goals, many businesses will fail as they attempt to run before they can walk. Develop the business goals that work best for your vision, your company, and your employees—and you will likely succeed with these goals in mind and you can progress and expand. For help on developing your business goals read this blog post:

Tuesday, January 29, 2019

The Importance of Goals and Objectives to the Business Reputation

The Importance of Goals and Objectives to the Business Reputation

Having a solid reputation is an important business goal on its own.  This has been true since the very first business models were described.  In the digital age, however, it is possible to say the importance of goals and objectives ( impacting the reputation of an organization online has gone on steroids.

Important Goals and Objectives for Reputation Management

Important goals and objectives in business reputationIn order to have a solid reputation management plan in place, it is necessary to clearly define some micro goals that support the overall objective of creating and maintaining a positive online presence or brand.  Here are a few ways to organize this process:

  • All goals need to be measurable in some quantifiable way.  They also need to have a timeline.  Depending upon the type of business, goals can be measured in different ways.  In the case of sales, the success or failure of the goal may be measured in units sold per quarter, or in leads generated weekly.  Increasing the number of positive online reviews by a certain percentage within six months is another possibility.  There are hundreds of ways to measure goals.  The important thing is to measure rather than not to measure, and to do so in a way that is meaningful and time-sensitive.
  • Business goals and objectives must be achievable.  It is tempting to put lofty goals on paper and pretend they will happen just because they are written down.  There are a few self-help "gurus" out there who believe that simply writing something down helps it to manifest.  Most savvy entrepreneurs know that looking at comparable businesses and identifying how they have achieved their reputation goals, then replicating these strategies in a meaningful way is a much better way to create something achievable.
  • Finally, all goals should be simple.  In the arena of reputation management, many issues can become cloudy because reputation is somewhat subjective.  It is also an area that can be easily influenced by emotion.  One particularly nasty, negative review might make the whole team feel like their reputation building strategies are failing.  Keep the goals simple, and the outcomes in perspective.  If the nasty review is one out of six hundred positive reviews, the "reviews" part of the reputation objective is stellar.
For more information on business goals and objectives check out this blog post:

Wednesday, January 23, 2019

The Importance of Business Goals in Online Education

The Importance of Business Goals in Online Education

The internet is easily the most incredible creation of the twentieth century.  It has completely changed the game with regard to the importance of business goals in almost every industry.  While it is easy to think of the giant online retailers that grew up with the internet, there are many services now being provided online that would have been almost completely brick and mortar only a few years ago.  The importance of business goals has completely shifted for these types of organizations.

Shifting Business Goals and Objectives to Seize Digital Opportunities

One of the industries that saw the potential for providing online services in the earliest days of the internet is education.  Until the late 1990's, the vast majority of all educational services, whether they were public, private, primary, secondary, or post-secondary, were provided by a live instructor in a face-to-face learning environment.  The expansion of education into the digital realm was not, however, as great a leap as those not familiar with the history of pedagogy might imagine.  It was, rather, a natural extension of the "correspondence course", a pedagogical form in existence since at least the 1800's.  As the name suggests, the correspondence course provided students who could not access traditional schools, usually because of distance, the opportunity to take classes from a remote location, generally using snail mail as a medium of communication.

As email was replacing snail mail, digital correspondence was also replacing it as the primary vehicle of distance learning.  The important business goals of institutions providing online education underwent a major shift.  They continue to change rapidly to this day.

Business Goals in Online Education
  • Education was no longer (largely) bound by geography.  Therefore, online educational institutions can recruit students pretty much anywhere in the world.  This is evidenced by the recent explosion of online English language education businesses.
  • The customer for online education can be anyone at this point.  While brick and mortar institutions often limited enrollment to those who had already achieved certain academic benchmarks, many online schools have opened with the specific objective of offering a more democratized educational experience for those who might have otherwise not had access.
For more information about business goals and objectives in online education read this blog post

Thursday, January 17, 2019

The Importance of Goals and Objectives in Online Sales

The Importance of Goals and Objectives in Online Sales

It is not that unusual for a digital advertising agency to work with a client who is fairly well-versed in the tech world.  However, being able to build a website with a fantastic user experience and even the ability to develop a super-relevant tech product are skill sets that don't necessarily make that client fully capable at the most important aspects of digital marketing.  Often, a client will simply say that they want to rank first for a certain keyword.  Ranking first certainly figures into the importance of goals and objectives in online business.  It is not, however, a full objective in and of itself.

Goals and Objectives that Work for the Client

Buisness goals and objectives online salesEveryone wants to rank first.  This is hardly a unique client request.  But, as a provider of digital advertising services, is it realistic to tell your client you can make that a reality?  In some cases, such as those of clients having very new and unique products or services, it might be achievable.  In many other cases, an advertising agency like will establish strength in supporting important marketing goals and objectives for their client lies in increasing ranking, even if it is not to the number one position.  The increased raking, coupled with the effects of the increase, are a valuable service.

Here are some key points to keep in mind when developing the most effective goals and objectives possible for your business or client:
  • Choose a ranking target that is realistic for the specific client and start where the client is at presently.  The target could be ranking on the first page instead of the second, or the top half of the first page instead of the bottom.
  • Identify what the increased ranking will materially generate for the client, and quantify it.
  • Is it useful for them to increase web traffic by a certain percentage?  If so, what is the purpose of the increased traffic?
  • Do they want to generate twice as many local leads?
  • Maybe they simply want to move enough additional units to increase their profit margin by a specific amount.
For more information on the importance of goals and marketing objectives visit