Wednesday, January 23, 2019

The Importance of Business Goals in Online Education

The Importance of Business Goals in Online Education



The internet is easily the most incredible creation of the twentieth century.  It has completely changed the game with regard to the importance of business goals in almost every industry.  While it is easy to think of the giant online retailers that grew up with the internet, there are many services now being provided online that would have been almost completely brick and mortar only a few years ago.  The importance of business goals has completely shifted for these types of organizations.

Shifting Business Goals and Objectives to Seize Digital Opportunities


One of the industries that saw the potential for providing online services in the earliest days of the internet is education.  Until the late 1990's, the vast majority of all educational services, whether they were public, private, primary, secondary, or post-secondary, were provided by a live instructor in a face-to-face learning environment.  The expansion of education into the digital realm was not, however, as great a leap as those not familiar with the history of pedagogy might imagine.  It was, rather, a natural extension of the "correspondence course", a pedagogical form in existence since at least the 1800's.  As the name suggests, the correspondence course provided students who could not access traditional schools, usually because of distance, the opportunity to take classes from a remote location, generally using snail mail as a medium of communication.

As email was replacing snail mail, digital correspondence was also replacing it as the primary vehicle of distance learning.  The important business goals https://www.enfusen.com of institutions providing online education underwent a major shift.  They continue to change rapidly to this day.

Business Goals in Online Education
  • Education was no longer (largely) bound by geography.  Therefore, online educational institutions can recruit students pretty much anywhere in the world.  This is evidenced by the recent explosion of online English language education businesses.
  • The customer for online education can be anyone at this point.  While brick and mortar institutions often limited enrollment to those who had already achieved certain academic benchmarks, many online schools have opened with the specific objective of offering a more democratized educational experience for those who might have otherwise not had access.
For more information about business goals and objectives in online education read this blog post https://www.enfusen.com/importance-of-marketing-objectives-and-goals/.

No comments:

Post a Comment