The Importance of Goals and Objectives: Staying Relevant

There are a few business stories that capture the climate of a particular era of commerce so well that even people who are not directly involved in that world know them.  The story of Blockbuster Video is one example.  Blockbuster was huge and very profitable toward the last part of the twentieth century.  This was true because it took advantage of advancing technology to offer the average consumer an affordable in-home movie experience that had previously been available only in fixed-location movie theaters.  Unfortunately, after a certain amount of time, Blockbuster stopped paying attention to the importance of goals and objectives in the area of technology.  As a result, the huge opportunity for a "Blockbuster and chill" cultural and commercial revolution was completely missed.

Digital Marketing Goals and Objectives 

Paying attention to both advances in technology and related digital marketing opportunities is imperative for all businesses of every size in today's world.  Whether the organization consists of one person or thousands, there are important opportunities opening up every week.

These are a few things that can be easily implemented by even the most time-strapped, solo CEO.

• Create a streamlined, online, customer service process.  Artificial intelligence is opening up many opportunities to address customer needs without hiring any additional staff.  It is, however, necessary to make sure that customer service "bots" function at a sufficient level of intelligence so as not to provide the same frustrating, canned response over and over.
• Going paperless is a business goal that is relatively easy in the day and age when a mobile device that fits in a pocket can easily be used as a scanner.  It saves tons of money on office supplies, and can even reduce the square footage necessary for running the business.
• Social media is for (almost) everyone.  While it might not be a great idea for a neurosurgery clinic to be tweeting about the quality of their brain operations, there is something of value in many social media platforms for many types of organizations.  The great thing about social media is that most platforms are completely free to use and goals can be implemented in small, achievable bites such as "follow five new Twitter accounts daily".

For more information on digital goals and objectives, click https://www.enfusen.com/.