There are so many marketing
automation software products on the web today that consumers are overwhelmed
with the amount of choices that they have. What type of automated marketing
platform is best for your company?
Marketing Automation
Software
The automated marketing
platform that your company chooses should be dependent on the size of your
business and how much money you have allocated to your marketing budget. Pardot
and Eloqua are two very popular systems that can assist with automated email
marketing among other automated marketing solutions. Small to medium sized
businesses should use the more affordable Hubspot, which is catered towards
this type of clientele.
Automated Marketing
Solutions
Enfusen Digital Marketing
services offers integrated marketing automation programs utilizing Hubspot, which is one of the most popular
products on the market today. Hubspot’s marketing automation tools include: social media management, email marketing, blogging, and website optimization and development.
Unlike Wordpress, Hubspot’s
content management system integrates email marketing, social media management,
and search engine optimization to create a platform that is geared towards
producing successful results. Enfusen’s digital marketing team is experienced in
using Hubspot to drive more traffic towards your business via this marketing automation tool.
Why is marketing automation
important? By automating the process, you can save time and money. Have a place
on your website where people can subscribe to your email marketing campaign.
Set up your Twitter and Facebook feeds to automatically send out hourly or
daily messages to your prospective audience. Instead of logging in multiple
times to different social media, with Hubspot you can automate this process,
saving a lot of time for your online marketing team.
What is you have hundreds of
different types of prospective customers? It is important to create a landing
page and blog articles specifically to each type of these customers and be sure
that the social media posts cater to them as well. By creating engaging content
for each of your different types of customers, along with different email
newsletters that cater to each specific client, and different contact forms for
each one, then you will have a higher rate of return on your investment.
Let me give you a real life
example. Harry works for an insurance and accounting consulting firm as an
index annuity specialist. He is looking for index annuity clients. The landing
pages on his company website and blog posts need to address questions specific
to this particular audience, such as, what types of ways does the company
generate more revenue from this investment? What are the important things to
consider when creating a retirement portfolio? And so on. Now John works for
this firm but he does tax audits for large businesses. Obviously, these two
gentlemen will need separate email marketing campaigns, separate email lists of
potential clients, newsletters catered to their specific readership, social
media posts specific to each of these industries, and the list can go on and
on. Picture hundreds of different types of products available in this firm and
it becomes clear why marketing needs to be automated for many companies.
