Friday, October 30, 2015

Better Content Marketing with Predictive Content Analytics

 One of the biggest questions with regard to your content marketing strategy is how much content you actually need.  Typically, a digital marketing firm will produce a fairly large amount of content for each client.  The truth is, much of that content is never seen by the ideal customer you are trying to reach.  This is especially true when talking about website traffic generated by an organic search.  A few very successful pieces of content will generate the most meaningful results for marketing productivity.
Predictive analytics will help to figure out which will be these successful pieces of content even before they are created.  Here are a few of the basics for using this kind of analysis in developing your strategy:

        • Look at the historical context of your previously generated content's performance.  This will show you the kinds of articles, keywords and placements that generate the most traffic from an organic search

        • Utilize the analytics to determine the characteristics of you web site.  This will help you to select the most effective content topics for your business or product.

        • Create some control content that is generated without this specific type of analysis.

        • Compare the two groups of content to determine if predictive content analytics actually increased the number of hits you got from organic web searches.

        • Consider whether you will realize a cost savings by using the content topics generated analytically by publishing less content less often in less places.

The goal for content marketing analytics, of course, is to produce more real revenue on content.  Some indicators of the effectiveness of content include link growth, social growth, bounce rates, SEO progress, traffic growth and click-through rates.  This process will help you meet your sales goals by generating form completions, databases of qualified leads and form completion.  Enfusen® is a leader in this area of online marketing.  Contact Enfusen to find out how to make your business more accessible to your ideal customers and as successful as possible at meeting your sales goals, increasing your revenue and keeping down your costs for content generation.

Tuesday, October 27, 2015

Social Media Marketing Overview

Social Media Marketing
Most business owners are aware that social media marketing can be an exceptionally good way to gain exposure.  With the large, and growing number of social media platforms, you many wonder how to use social media for marketing.  Still, some folks may have not made the connection between social media and marketing yet and wonder, "What is social media marketing?"
To engage in effective social media marketing, you will need a social media marketing plan that involves a specific social media marketing strategy.  
When making your overall plan, you will need to decide which social media platforms to target, given that there are so many available:
  1. Facebook
  2. LinkedIn
  3. YouTube
  4. Twitter
  5. Google+
  6. Instagram

A good rule of thumb is to focus on a couple of platforms you can really target rather than spreading your campaign out too much by trying to use them all.  Naturally, you will want to go where your customers are.  Facebook is a pretty good overall bet because most homes have at least one, and maybe more, Facebook accounts.  So is LinkedIn, which has over 364 million users.  If you have a very specific product, you may want to go to a site that caters to the interests of your customers, for example, Instagram would be a good platform for a cell phone company (How do people take most of the pictures posted to Instagram?  With their cell phones, of course).

Hosting social media events is a good way to bring attention to your product or services.  A Facebook "fan page day" is an online networking party where you may allow all your fans to share links to their pages on your page.  This can greatly increase your visibility.  The images you choose for your social media platform are also very important.  If you are continually posting without getting likes, shares and comments, you are not being effective.  Images that invite viewers to answer a question or otherwise actively participate in your platform have been found to be particularly effective.  Finally, working with social media marketing services can be cost effective in saving you time, guesswork and frustration while growing the visibility of your business in the social media.

Thursday, October 8, 2015

Why You Need Digital Marketing Services

There are so many helpful resources, tips, and tools out there today that many people assume they can do their own marketing without the help of a professional agency. Digital marketing services, however, are a must-have for any brand that wants to be the best in their industry. Professional marketing firms exist for a reason. They know exactly how a business should campaign and what a business needs to thrive in the marketing world.

There are many different digital marketing companies out there, and which you choose is going to make a difference. You should always be on the lookout for the most reputable, successful marketing solutions. If you don’t have the pros on your side, you could face serious issues. Here are just a few things to consider:

-You have to build a marketing campaign that reaches the right audience on the right platform. You probably have no idea what that means, or are incorrectly assuming that your audience is limited to one group or another. When it comes to digital marketing, you have plenty of audiences and platforms to consider.

-Do you know how to do keyword research, industry analytics, and campaign profiles to help establish a solid marketing plan? You need to incorporate all of the elements that you can into your marketing strategy, including the proper tools and resources for a solid foundation. If you aren’t skilled in marketing, you can’t do this.

-Professional marketing services know all about digital media, social media marketing, and the latest trends in internet marketing. Their job is to keep up with the trends and current methods used and to help others capitalize on those methods and tools to build their brand.

-Your competition uses the pros. If nothing else gets your attention, this should. You need to be better than your competitors and you can’t do that if you aren’t on their level. Hire digital marketing solutions because you can’t afford not to.

These are just a few of the reasons that every business needs professional digital marketing solutions. If you don’t have the marketing expertise that you need, you will not be able to keep up with the competition and keep growing your brand.

Monday, October 5, 2015

How to Choose an Inbound Marketing Company

Inbound marketing is a huge part of success for any business that is looking to get more out of its marketing strategy. Of course, it isn’t something that can be done by just anyone. Proper marketing techniques and solutions are available from inbound marketing services, allowing every business to get the best marketing plan that money can buy. How, though, do you choose the right marketing service for your needs?

For starters, you need to find an inbound marketing consultant or service that has a strong reputation in the industry. Look at the history and reputation that the company has, and utilize that information to compare your options. Make sure that you choose a service that has proven results in online marketing and other campaigns or tools that you will need for your strategy, as well.

Talk to the service providers out there. See what they actually offer their customers, how they treat them, and how you feel about working with them once you get to know them a little bit. The right marketing company should feel like a good fit, no matter what business you are in. If this firm is going to be responsible for your brand’s success, they need to be amenable and focused on meeting your needs for marketing and branding.

Don’t try to take on inbound marketing on your own. While there is helpful inbound marketing software out there today, it isn’t always the best option. Plus, it does require a skilled person to utilize the software to the best capability. Some small businesses are worried that their marketing budget won’t be able to handle a full-service marketing firm, but the fact of the matter is that you simply can’t afford to not have a reputable marketing professional on your side.

Keep these things in mind on your quest for marketing assistance and support and you will have no trouble getting the best services available. Remember, too, that you should always utilize reviews and firsthand accounts from other clients to help you decide which company is the right fit. Any marketing firm will tell you that they are the best for the job, but you need to hear that from the people who they’ve worked with.