Tuesday, June 30, 2015

How Useful is Sales and Marketing Automation?

When it comes to successful marketing and sales tactics, it's important to take a lot of things into consideration.  Today's marketing world relies heavily on the digital aspect, and luckily for many people, marketing strategies are extremely effective when they can be automated and sent out digitally. Using things like computers and the Internet in order to get a brand name out there to potential clients and leads makes it possible to reach large numbers of people at once in a personalized and comprehensive manner. This type of automation is not only effective, but it allows the focus to be spent elsewhere where it is also needed - rather than simply spending any available time and money on advertising and marketing. Digital marketing agencies are able to implement many different types of sales and marketing automation strategies, each one specifically catered to meet the needs of the business and clients in question.

Different Automation Strategies
While automation makes it possible to nurture the connection between businesses and their clients, there still needs to be a way to draw leads in without forcing people to resort to means like buying email lists or fishing for information. While it is possible to use automation for things like updating websites, blogs, social media pages, sending out emails, and newsletters, it's still necessary to ensure that these things are wanted by the audiences - no matter how great an email or a newsletter looks, people will not read it if it is unsolicited; they'll simply ignore or trash it. One of the most useful methods of automation is to build a campaign that will appeal to people based on their individual profiles and needs; this helps people feel more included and "special" - like their information means something to the companies represented by the sales and marketing automation strategies.

Will this type of automation increase sales or audience?
If done properly, yes, this can increase support, audience and even sales. Increased sales and lead pools will often generate more interest in the company as a whole. Not every company will benefit from implementing an automation strategy, but many of them will, making things much more likely to take off and move to the next level. It's important to remember that these automation strategies will not do all of the work for you - they will only improve upon what is already in place. One of the other things to remember when it comes to marketing automation and sales is that you must treat each objective as if it is impacting real, live people - because it is! The idea of using the automated marketing approach is to be able to integrate everything together, allowing you and your company to present a united front across the board, and making it seem as if all of the provided client information and strategies are giving you the ability to get a complete picture of them as a person - not as just another email address or name.

Thursday, June 25, 2015

What Goes Into Creating a Customer Avatar?

The most important thing to a company is the clients that it caters to. Each business has a different mode of operation, but the ultimate goal is to meet the needs - and exceed them - of their clients and customers. In order to do that, it's imperative to understand what each customer wants and needs, and build marketing directives (and products!) to meet those needs. One way to do this is to use an online marketing agency to help you create a customer avatar for the different types of customers you expect to attract, and work from there.

What is a customer avatar?
Much like when playing a video game, creating an avatar is about giving a character a personality and strengths. Each of these will have different attributes - but unlike game avatars, corporate customer ones will have features pertaining to the different needs  they experience as consumer. Age groups, sex, personality - this is just the beginning of the description of each individual or group. When trying to formulate customer avatars, many inbound marketing consulting agencies will tell you that it's not as important to focus on minute details, but to make a broad category that many people will fit into. Although this means that you're not catering to absolute and specific needs for small groups, you'll appeal to the masses.

So knowing my customers will help me sell to them?
Of course! When you have a general idea as to what people are looking for or expecting, it will be easier to shape marketing directives and products toward them. If you know that a certain age group needs specific features in order to be happy, or that a particular type of person will angle toward certain characteristics, you can react certain ways. Knowing what customers like, want and expect is key to the continued success of a business, as well as the practical and logical progression of products and services. Over time, customers and their needs do change, so having these avatars makes it much easier to update things in order to stay relevant. Having a good idea about what people like and need - as well as what they expect from the companies that they purchase from - will help build a more complete picture of the client base.

Tuesday, June 9, 2015

What is Closed Loop Reporting?

In marketing, "closing the loop" simply means that things come full circle, giving you the ability to see how marketing relates to sales and total returns. This type of reporting requires direct communication between the sales teams and the marketers, because these two branches (even though they are different!) require each other to function properly. The sales teams are able to tell the marketers where the most productive leads come from, and this helps with the natural progression of a marketing campaign. Closed loop reporting makes it possible to see what is successful and should continue, and what should be pushed to the side and not focused on as much. The data provided by this type of reporting is useful to both companies and digital marketing agencies throughout the duration of the relationship.

Who can benefit from this type of report?
Reports like these are useful to many different types of businesses and marketing agencies alike. It doesn't matter how big or small, it's always necessary to know what good the money you've put into marketing is doing, and if it is worth continuing. Marketing agencies need to know if their strategies are working as well, because their results will determine whether or not companies will continue working with them - and can shape their futures and their relevance. This reporting is a continuous cycle, as business internet marketing is a constantly changing environment - what works at one time may not work well in the future, so in order to do the best by the company, things need to evolve and flow.

What kinds of information does this type of reporting provide?
Not only does closed loop reporting give companies and marketers information about the success or failure of their marketing endeavors and objectives, but it helps to build a customer profile, too. By seeing what works - and where the clients and leads are coming from - businesses can build relationships with their clients, even in some cases creating new customer avatars and coming up with new digital marketing objectives based on leads and traffic. Closing the loop with this type of reporting can and will help companies keep operation running smoothly, giving them a greater chance of overall success. Without these reports, companies and marketing agencies could spend a great deal of time and effort on angles that are not as successful as they should be - a waste of time, effort, money and energy that could be more effectively focused elsewhere.