Thursday, November 24, 2016

What is an Seo Agency?

What is an Seo Agency?

If you're interested in getting your company's digital content to the first few pages of Google, your best bet is hiring an Seo agency.   Search engine optimization is one the number 1 way to put eyeballs on your website, social media pages, and just about any other platform you can think of.  By employing keywords and other essential elements, search engine optimization strategies help your marketing campaigns reach potential customers through organic searches.

For example, if you're a pet store in Canton, Ohio, it's a good idea to make sure that a few of your keywords include "pet store Canton Ohio".  Customers will likely search that exact phrase when looking for pets in your area and having your website geared towards this keyword will help potential customers find your store when they're searching across the Internet for the perfect place to buy a pet.  When you begin to apply this aspect to all of your digital marketing efforts, your search engine optimization strategies really start to pay off.

Why Companies Hire An SEO Agency for Services

Pulling your website and company up in the ranks sounds appealing to almost any business owner.  The only problem is time.  Search engine optimization takes a lot of work.  All in all, creating successful search engine optimization strategies takes a ton of market research and a lot of planning.  It's easily a full time job.  Which is exactly why companies often find themselves hiring a search engine optimization agency. Not only does this save them the headache of constructing and launching their own strategy, outsourcing allows for a realistic expectation of results without putting additional stress on your in-house team.  Better yet, it supercharges the content your marketing team is creating in-house by ensuring that you're able to get visitors to the content your team has worked so hard on.

If you're serious about using digital marketing to grow your audience and your business, investing in seo is a brilliant first step.   As with most things in life, a little studying and planning goes a long way in the world of business internet marketing.  To learn more about marketing your business online visit

Saturday, November 12, 2016

The Value of Marketing Automation Services

The Value of Marketing Automation Services

Marketing automation in the modern digital world is a lot more than a fancy program that helps you automate repetitive tasks; it's a way of life in the modern workplace. As technology moves forward, so does the mindset of consumers.  Where it used to be an option or an angle to create automated responses and sales funnels throughout your digital strategy, it's now a necessity for anyone looking to grow their company outside of city lines (or within-depending on your city).

That's exactly why more and more businesses are looking to have marketing automation services active and thriving within their business.  There's only one problem: time. Without a proper plan for implementation, your company is bound to get lost in a vicious cycle of digital torment.  After all, it's hard to make marketing automation software work if you don't have a marketing strategy in mind for your company's implementation process.  Which brings you to a crucial decision: Hire an agency or do it yourself?

Many business owners and marketing managers find that the latter (at least until their team is trained) helps teams get the most out of the investment.

Prepare Yourself: Why Marketing Automation Consulting is an Important 1st Step

If you're new to sales and marketing automation, it's a good idea to talk to a professional before diving into a big investment. Not only will this help you answer the question of in-house or out-of-house team, you will also be able to analyze how well your current efforts are working for your business. (Which may answer the question for you.)
Where to get marketing automation consulting?  Check out this awesome connection: Request a Modern Marketer's Assesment.
This comprehensive assessment will gather all the information from your current sales and marketing automation strategies and give them a 'grade' that you can understand. Additionally, this assessment will let you know where you need to put the work to make your strategy successful.  Either way, this obligation free assessment will connect you with the professionals you need to make educated decisions about marketing automation software.
  • To learn more about sales and marketing automation, visit: 

Sunday, October 30, 2016

What Is an SEO Agency?

If you've been using the Internet over the last 10 years, chances are you've heard the term SEO agency before.  And if you're like most business owners or novice marketers, you're not exactly sure what that means. But not anymore!  Because today's the day we solve that tricky little term.

What Is an SEO Agency?

A search engine optimization agency is a team or organization that's hired to help digital marketers distribute their content in a way that helps search engines likes Google and Bing find it for users.  For example, when you pull out your phone and google "coffee," it's going to bring up that sweet little spot around the corner.  This concept applies to everything on your website and search engine optimization is the thread by which users find your content. Not only does this strengthen the bond between you and users who found you through an organic search, it helps guide your paid-search and ads across the Internet. (Hint:  That's the part of content marketing most first-timers fail at the most.)

Investing in SEO services allows your brand to target a specific user, instead of throwing a line out into the ocean and hoping for a few fish to bite.  After all, wouldn't you rather have 10 lifelong customer made in a week than 20 one-time sales?  (Let's hope the answer is yes to that question.)

What to Look for in an SEO Agency

Hiring a search engine optimization agency can bring a lot of value to your digital marketing strategy.  Everything benefits from a fresh content foundation.  Tightening up the process of your content marketing, emails, and even your landing pages and website copy-- all through an SEO service that helps you find customers that actually care about what you're selling.  It all sounds perfect, until you begin the hiring process.  How are you to know whether or not a company is credible?

Simple, follow these guidelines:
  1. Fill out a contact form
  2. Schedule a demo
  3. Ask for case studies
  4. Require a breakdown of the tactics used
Any credible company will be more than willing to walk through this process.  If they're not, how well do you think they're going to handle answering your phone calls?  As with most aspects of business, you need to find the resource that gives you the most value up front.

Wednesday, October 26, 2016

Need to Get Organized? Get Marketing Automation Tools

Marketing automation is a beautiful thing.  In addition to helping you streamline all of your marketing efforts, the power within marketing automation software comes from the 1 major effect implementing these tools has: People get organized.  When you think about it, it makes a lot of sense.

With the workflows, email campaigns, and endless possibility of marketing automation software your team is going to spend a lot of time getting their ducks in order.  Which may seem stressful at first, but is well worth the work!  After all, it takes 20 days to make a habit.  You're bound to be using a free trial from a marketing automation software vendor longer than that.

Better yet, that organization is more than a state of mind.  It's a habit.  In order to get the maximum potential from your marketing automation tools, you must organize the data and workflows.  There's no way around it.

When Marketing Automation Tools Make Sense

Need to Get Organized? Get Marketing Automation Tools
It's no secret that there is a lot of power in marketing automation software.  With the entirety of the internet at your fingertips, it's easy for business owners to seek the gleaming promise of this software and jump on it.  Which is an absolutely horrible idea (especially for small businesses).  Without the proper training and time to dedicate to these softwares, you can lose a reasonable amount of money. So instead of spending money to get started and money to fix the holes, consider hiring marketing automation services before you dive into a full-blown strategy.

Quite often, teams expect marketing automation tools to act as a switch that suddenly turns their sales on and ROI up.  Unfortunately, this thought is borderline delusional.  Yes, these tools are extremely helpful for unlocking your brand's marketing potential but they won't work without your hard work upfront.

If you feel you need help getting started, don't be afraid to seek marketing automation consulting. Not only will it save you money in the end, you'll be able to have a realistic expectation of results.  (You are paying them after all.)

To learn more about sales and marketing automation solutions, visit:

Why Your Team Needs Content Marketing Analytics

Why Your Team Needs Content Marketing Analytics
So you've joined your fellow marketers on the great content marketing journey.  Only problem is, you're not tracking any content marketing analytics.  Which means even though you're given this whole digital marketing thing a try, you aren't collecting any marketing data that tells your team if the content is working.  Continue down that road and you'll find many late nights and a boss who is infuriated about a wasted marketing budget while you wonder: What did we do wrong?

The biggest mistake new digital marketers make is failing to collect content marketing data on their campaigns.  They spend all the time in the world making the perfect Infographic explaining quantum physics and no one reads it.  Why?  Well the answer isn't always that simple.  That's where content marketing data comes in.

2 Major Reasons You Need Content Marketing Analytics

Marketing data is a great way to get the inside look at your content marketing campaigns.  Not only does it let you know whether or not people actually like your content, it provides your team with 2 vital pieces of information.

1. You know where to put the money.  You've run a few campaigns and your content marketing data is telling you that people are click-crazy about your ads that feature cats. (Big surprise, right?)   Instead of running that ad series that featured exotic places, your team can use their inbound marketing analytics to put the money in the right place.  In this case, it's the ads that feature cats.

2. You know where to focus your energy.  Often times, marketers got caught up in campaigns that simply aren't going to work.  Especially when sales are down, it seems as if everyone is scrambling to finish a hit new idea.  Unfortunately, that hit new idea is rarely profitable.  With inbound marketing analytics, your team can use the data to further your buyer persona and create content that truly speaks to your customers.

This precious insight is arguably one of the most important parts of any digital marketing strategy.  The ability to see your mistakes and your successes is easiest way to encourage growth in your sales and marketing teams.

How to Save Money with Marketing Automation Software

The best technology investments are the ones that save you time and money in the end.  For the modern marketer, that tool is marketing automation.  These supercharged automation tools allow you to measure your marketing activities and streamline recurring actions to offer your customers the optimal experience.  With the right strategy, you can use marketing automation tools to generate revenue faster and increase your return on investment.

Look around at your competitors.  Examine your goals.  From the Huffington Post to, the world of eCommerce and digital strategy is encompassing the future of consumerism.  You can no longer afford to sell a bad product.  Relationship marketing has taken over the modern world.  With the world at their finger tips, people across the world can research every nook and cranny of a product before making the decision to purchase. Good intention goes a long way.  Working hard to perfect the consumer experience saves you money in the long run. With people actively supporting your brand, your message can grow and thrive across the nation.

Implementing Marketing Automation Tools

If you're amongst the business owners and marketing managers that hold your marketing automation tools accountable for the loss in marketing spend, it's time to consider rehashing your strategy.  The number 1 mistake business owners make when trying to leverage marketing automation software is implementation.  The goal of using these tools and automating your business is to take an inventive step towards the future of business.  Though traditional marketing will never dissipate entirely, we are quickly approaching a time where those without a digital marketing strategy will be left in the dust.

You may never spend a fortune on making marketing automation software the center of your business and in many ways, you shouldn't have to. That's why you'll read it here and in any other article you read on sales and marketing automation: The success of this software relies on your strategy. 

The most important aspect of using marketing automation services to leverage your sales is providing more to your customer.  By investing in the customer's experience, your given the opportunity to form a relationship with the people who purchase your products and services.

Monday, August 22, 2016

2 Strategies Your SEO Agency Needs to Be Using

seo agency

Hiring an seo agency isn't exactly a walk in the park.   Especially when your company isn't exactly versed in search engine optimization to begin with, it can be hard to tell which agencies can actually help your marketing efforts and which are a temporary fix.  The easiest way to ensure your company is getting the most of the investment is to observe the search engine optimization strategies the firm is using to build your company's strategy. Black hat tactics and quick fixes will shoot your goals in the foot down the road, so make sure you know exactly how the search engine optimization agency is running your channels at all time.

In addition to a slew of market research and data-mining, there are 2 strategies that tend to separate bad search engine optimization services from good ones.

1. Onsite and offsite content

Running strategy to only the company blog does close to nothing for your business.  Why?  Because it only benefits one page of your website.  When you're driving traffic to your content, the goal is to drive sales through your sales funnel.  Without considering all your marketing channels as well as the content sources of other industry authorities, you're getting boxed out of a very profitable tool.

2. Keyword research

This doesn't always mean looking for popular words.  This means looking for the right words.  A shabby agency will slew together a few trending terms and call it a day.  That simply isn't enough.  Think about it: Do you want to compete with 400 other companies for 1 word?  Of course not!

Succeeding with an SEO Agency

Search engine optimization is more than your website.  It's for all of your marketing channels.  From your social media platforms to landing page content, your search engine optimization strategies should encapsulate your entire business.   The challenge is creating a strategy that feels organic.    In this context, organic implies natural-sounding.  If your keywords have every piece of content you write sounding like a sales pitch, it's time to have a sit-down talk with your search engine optimization agency.  As with most things in business, the more personal you can make the experience feel- the better.

If you haven't hired an search engine optimization agency and are dedicated to handling the matter in-house, it's still a good idea to make sure your company is taking steps to follow these strategies.  The smarter you are about your strategy, the less money you spend correcting (or furthering) it in the future.  To learn more about search engine optimization services, visit:

Tuesday, July 19, 2016

How to Prepare for Marketing Automation Software Implementation

marketing automationIf you or your organization has decided it's time to implement marketing automation into your sales and marketing strategy, it's important to plan for integration. 

Despite the fact that marketing automation tools can save your company time and money, it's important to realize that these platforms are not magical beings that turn around sales and marketing on their own.  You will need to plan for implementation as well as take a solid look at your organization's foundation.

Here are a few tips for preparing your team for implementation:

Have a clear course of action. 

The biggest flaw in implementation results from an uninformed team.  Take the time out to create a schedule with your team that outlines actionable items such as contact and data transfer.  Though this seems simple, you'd be surprised how many CMOs throw a new task on the table last minute.  As both a perpetrator and a victim, don't throw these tasks on your team last minute.   Not only are you shooting your own progress in the foot, you're disregarding the biggest perk of marketing automation services: organization.

Know your buyer persona.

The main function of marketing is to bridge a gap between you and your customers that allows your organization to serve the market's needs.  Without knowing who your ideal customer is, it's hard to say whether or not your marketing campaigns are beneficial to your organization.  Take the time to outline your buyer persona and supplement your marketing automation tools with content and offers that truly benefit the customer.  As we've mentioned before, this software is no magic switch.  To put it simply, it doesn't matter how nice the tires on your car are if they're flat.  You're still not going to get anywhere.

Watch your industry benchmarks. 

Tracking benchmarks allows your team to set realistic goals for their marketing campaigns.  Whether you're looking for the minimum or trying to judge your place in the market, comparing your metrics against typical industry benchmarks will help your team get a realistic view of their campaigns.

Feeling lost?  Consider marketing automation consulting.  Whether you're just starting out with digital marketing or are feeling overwhelmed by the idea of implementation, a trained professional can help you or your team make this transition effectively.  

To learn more about sales and marketing automation, visit:

Tuesday, June 14, 2016

2 Unexpected Benefits of an Seo Agency

There's no denying that hiring an seo agency can take a lot of work off your plate.  Search engine optimization services help small blogs get off the ground, companies grow their leads, and customers find their solutions.   However, hiring a search engine optimization agency does a lot more than pull up your rankings.

Here are the 2 unexpected benefits of hiring SEO services: 

1. You Get to Focus on Your Skills

You started this business because you're really good at something and you wanted to share it with the world.  It's doubtful that learning search engine optimization was on your list of to-do's from the start.  With a search engine optimization agency, you and your team can focus on developing your sales and marketing efforts as well as your brand as a whole.

2.  You Content Gets Better and Better

After working on search engine optimization strategies with an agency, the results begin to shine through to your content.  SEO services originally outline your content, and once a strategy is built your team is able to get creative with those keywords and create new ideas that define your business uniquely.

seo agency

Will You Always Need an Seo Agency?

The answer to this questions varies from business to business.  If you ideally want to expand your marketing department, then your goal may be to outgrow third party companies and supply the services yourself.

On the other hand, non-profit organizations and other mission-based services will benefit from a long-term relationship, as they'll never quite have the time to handle a strategy on their own.

Regardless, it's recommended that everyone start out with a mentor when it comes to digital marketing strategies as a whole.  Even if you don't hire a search engine optimization agency, consider consulting a professional marketer when making critical decisions about your content and campaigns.

It's much easier to create a solid content strategy than it is to try and repair the damage from an old one.  Consulting a professional ensures that even if you don't make the best choice, you haven't made a wrong one.  To learn more about search engine optimization services, visit:

Friday, June 3, 2016

Why Marketing Automation Benefits Your Sales Department

marketing automation

Utter the phrase marketing automation near a traditional sales department and you'll likely be met with snarls and retorts.  Though everyone can see the benefit of technology, very few are ready to take on the responsibility of marketing automation software.  Often times sales representatives have a skewed perception of marketing technology and struggle to see where marketing automation tools benefit their end of the deal.  As a marketing manager, it's your job to ensure that business-wide investment like marketing automation software has a smooth transition.

When sales and marketing automation combine, the results are nurtured leads and increased revenue.  The data provided from this software is a priceless resource to salespeople as they navigate through lead lists and contacts.

In addition to providing a detailed report on contacts and qualified leads at the click of a button, salespeople can identify the unique needs of their contacts and calls.  As they navigate throughout the quarters, the report-building features of marketing automation allow employees to get a realistic view of their progress.

Perhaps the biggest advantage to the sales department is the fact that marketing automation software eliminates the cold calling process by ensuring that you have the right information at the right time.  Not only does this save the sales department time, it allows them to focus on building relationships with the ideal customers.

Though it may seem like an uncomfortable change, it's important to remind your team that this change will result in them doing less footwork overtime.  In fact, it creates accountability between your marketing and sales departments by establishing a place for everyone's data to live.  So when sales asks marketing why the leads aren't qualified, marketing can make adjustments to their funnel in order to qualify contacts more intimately.

See the difference?  Before sales and marketing automation are united, there's a lot of blame.  With marketing automation tools, the intimidation of cross-department interaction is eliminated.  If you're ready to unite your business through all departments, consider marketing automation consulting and start looking for software vendors that fit your individual needs.   In the mean time, test your current marketing automation services and distribution efforts here: 

Wednesday, May 25, 2016

How to Grade Your Marketing Automation Strategy In-House

How to Grade Your Marketing Automation Strategy In-House
Implementing marketing automation into your in-house operations and procedures is a challenge no matter what size your business is. That being said, it’s hard to get an accurate perspective of whether or not your marketing automation tools are helping your business or hindering your progress.  Luckily, marketers have long since suffered with this problem and created a solution fitted to the cause: Microsoft’s Modern Marketers Assessment.

Fill out the support ticket to get started.  After you’ve submitted your information, your assessment will begin. From your social media efforts to your blog posts and landing pages, this assessment will judge various marketing channels and show you how well your marketing automation tools are functioning within your business and on your website.  This is especially helpful for those who are just learning how sales and marketing automation are two parts of one whole when it comes to business Internet marketing.

Why Marketing Automation Counseling Is Important

It’s pretty hard to judge whether or not your return on investment is matching your marketing productivity goals if you don’t have any standards to measure your efforts against.  Marketing automation consulting is a good way to get a professional opinion or solution on your current marketing automation software and strategy.  Not only will this give you a clear image of what your strengths are, it will help you identify weak points in your strategy before they become large problems. Whether your issue be training, time, or simply putting the big picture into motion,  sometimes the most difficult part of it all is identifying the problem.  Common issues for many small to medium businesses include:
  • Lack of proper in-house training to teach employees how to use the marketing automation software.
  • The purchased marketing automation tools do not make sense for the needs of the business.
  • No dedicated marketing staff members
  • No communication between the sales and marketing teams
If you're considering marketing automation services, make sure the agency has a multitude of experience with businesses similar to yours.  This will make communication much easier as well as the way you and your team interact with marketing automation tools.

To put the icing on the cake, marketing automation services are a great asset to your business when implemented in accordance with a solid inbound marketing plan.  In addition to nurturing prospects to your brand, your team will actually spend less time structuring campaigns and more time improving them for the customers that interact with your business the most.

Monday, May 23, 2016

3 Signs You Need to Hire an SEO Agency

seo agency

As the world of eCommerce and online brand development expands, search engine optimization has become the job of a team as opposed to a single person.  With updates happening faster than most marketing managers have the time to learn, many businesses turn to the help of a seo agency to get their search engine optimization strategies back on track.

Do you need to hire an SEO Agency?

Here are 3 major signs it's time to start interviewing:

1. You're not getting any website traffic

An artistic website display means nothing if there aren't any visitors using the website.  If it seems that visitors are leaving as quickly as they arrive, it's time to focus on generating content that benefits the lives of those who interact with it.  Search engine optimization can help you define the needs of your ideal customers and fine-tune your marketing strategy to match.

2. No one actually knows what the SEO strategy is.

Believe it or not, this is the most common issue small businesses face when managing their own digital marketing strategy.  Though they may be selecting keywords, they have no plan on how to make that keyword rank for them.  Worse yet, many waste their time choosing keywords where the competition borders impossible to beat with no prior ranking history.

3. You don't know that your search engine optimization strategies are not working.

If you don't have any clue why your website has no traffic, you need to hire a search engine optimization agency.

Once your business had decided to invest in search engine optimization services, it's important to look for a search engine optimization agency that can deliver results in addition to excellent communication among your and your team.   Though it's easy to go with the first company that catches your eye, it's important to go out on a few dates with different agencies in order to weigh your options against one another.

Know exactly what you need.  It isn't a good idea to go into any sale blind.  Take the time to discuss with your sales and marketing team how far you want search engine optimization strategies implemented into your sales and marketing budget.   Create a checklist and ask the SEO agency if they can provide answers for every point you have listed.

Tuesday, April 12, 2016

What Is Marketing Automation and Who Uses It?

What Is Marketing Automation and Who Uses It?

Marketing automation is the process of integrating all of your marketing channels into one platform.  Though marketing automation software has been around for quite awhile, it’s importance as the digital world continues to climb. As businesses begin to use more and more marketing channels to reach their customers, marketing automation software helps them create consistent and multi-faceted campaigns.

Why You Should Use Marketing Automation in Your Business

It’s pretty hard to judge the success of your campaign when all of your marketing channels are separate.  Your social media channels, landing pages, and emails are living in separate homes, making it almost impossible to get realistic results that you can apply to your business.  Think about it - you have no way of looking at the data from all of these platforms at the same time.  When you implement marketing automation tools, all of your marketing channels can be accessed through one place.  This ensures that your content and message stays consistent, while providing you with the big picture of your marketing strategy.  You’ll be able to see where you need to improve, as well as make changes before you’ve wasted money on a useless campaign.

Better yet, marketing automation software empowers every member of your team by creating a place where they can see the big picture.  Instead of staying inside of their department, they become fully aware of how their job helps the machine run.  With this data at their fingertips, they can make wiser decisions about their campaigns.  For your sales team, it creates a clear picture of where that prospect is in the buyer’s journey. Are they ready to buy? Are they still looking around? With marketing automation software, you’ll be able to segment these prospects and address their needs right the first time.

All in all, marketing automation services create a new culture within your business.  Your team functions like a  well-oiled machine and you’re able to provide your future and existing customers with consistently excellent service. Though it’s possible to operate your own marketing automation software, consider marketing automation consulting before you move forward.  If you don’t know how to use marketing automation software correctly, you’ll be missing a lot of the benefits we’ve talked about.

Thursday, April 7, 2016

Hiring an SEO Agency

Hiring an SEO Agency

Hiring the right SEO agency can be difficult, especially when you don’t have the technical knowledge to navigate your way around the industry.  Though you may lack the skills to talk the talk, you can still be prepared for the walk. As with any business adventure, take your time when hiring a search engine optimization agency.  In addition to making the initial contact, arrange a time to interview one of their strategists to get an accurate idea of what you can expect from the agency.

5 Questions to Ask the Seo Agency

How do you measure the success of your search engine optimization strategies?  It’s important to understand exactly what the scalability of ‘success’ is.  Does it align with your goals for implementing search engine optimization services into your business?  If the agency’s idea of improvement is far from your own, it’s best not to waste your time.

Do you have any certifications or accreditations?  Generally speaking, the people who work with your search engine optimization strategy should have a good idea of what the big picture should look like.  In addition to understanding search engine optimization strategies, the agency you choose should be able to fit that strategy into all of your marketing channels.

Will you provide me with data and inform me of changes?  If the agency is unwilling to share data with you, don’t bother with a second conversation.  A good search engine optimization agency will have set terms for how you will communicate, when you will communicate,  and what is going to happen to your website and strategy.  If making contact to discuss your business seems like a hassle, you can expect working with them to be a hassle.

What are your payment terms?  Be firm when asking about payment.  In addition to flat rate costs, ask if there will be any hourly costs.  You never want to be at the will of your SEO consultant.  Make sure the agency is willing to contracted terms for how your business relationship will operate.

May I have a list of past clients?  Looking through a portfolio or researching past clients is a good way to tell the success of the agency, as well as the type of branding that aligns with their company.  If an agency works for primarily bars and restaurants, it’s probably not a good fit for your non-profit program.  Not only is this a reflection on your business, but it’s a pretty good indicator of how well you will work with one another.

Take your time with this decision.  After all, you are allowing someone else to work on your business.  Trust is at the foundation of any relationship and you should be able to trust that your business is in good hands.

Thursday, March 3, 2016

Why You Need to Measure Your Marketing Automation Efforts

It’s no secret that marketing automation services are vital to digital marketing success.  Top performing businesses who use marketing automation software in their internet marketing campaigns increase sales, nurture visitors, and create a community around their brand.   If you haven't implemented any automation into your strategy, it's time to overcome your fear of marketing automation software.  As technology expands, companies who refuse to participate in some form of digital marketing are losing a lot of the market to those who do.  On the other hand, if your website is a headache and you aren't seeing any results from your strategy, it’s time to reconsider marketing automation services.

Why You Need to Measure Your Marketing Automation Efforts
The main problem business owners face with marketing automation software is understanding the data and applying it to their business.  If you don’t know what data to read or how to read it, it’s difficult to understand how to leverage automation software to better your business.   That’s why it’s important to actively review the metrics your marketing automation services are gathering for you.

Marketing Automation Metrics to Watch

Marketing automation is the bread and butter of successful digital marketing campaigns.  Though there are many different ways to track the success of your strategy, there are 3 metrics that should be reviewed frequently.

User Response Metrics - Are your visitors actually interacting with your website? Are they reading your emails?  If you can’t answer those questions, it’s time to re-evaluate your strategy.  You need to keep track of these numbers as they reflect the success of your marketing campaigns.

SEO Efforts - How are you using keywords to bring users to your website?  Have you chosen the right keywords to boost your blogs, social media posts, and email open rates?  Your marketing automation services should be supplying you with the market research to make educated keyword decisions.

Team Knowledge  - You can’t effectively run a web presence on your own.  Does your team know how to use the software?  Are they up to date with trends and technology?  If the answer to either of those questions is no, you need to educate your team or seek marketing automation consulting.  After all, you can’t use marketing automation tools to better your business if you have no idea how to use the technology.

If you’re wondering how well your marketing automation software is working, it’s time to seek marketing automation consulting.  Successful sales and marketing automation can boost your brand, empower your team, and enhance your customer relationships. Lackluster results from marketing automation software actually damages your brand more than it helps expand your reach.   That's why it's important to actively watch your metrics and improve your strategy.

Wednesday, March 2, 2016

When to Look for Digital Marketing Services

How do you know when you need professional help managing your online presence?  Generally speaking, it’s time to seek a digital marketing agency when you can no longer guarantee every customer the same great experience. But what does that mean exactly?

When your online presence starts to gain followers, answering a few emails a day becomes a task of the past.  Once you have a following, you’ll need to think a little harder about how to make sure you keep constant contact with your visitors.  That’s where digital marketing services become an asset in business internet marketing.  A digital marketing agency will create a network of forms, landing pages, and SEO to create a community around your online presence.

Signs You Need Digital Marketing Services

You have no idea who you’re trying to reach.   Even if you’re writing blogs and posting social media updates, do you know who you’re writing to?  Better yet, do you know who you’re trying to sell to?  Online marketing consulting can help you get a realistic image of who your target market is.
You’re losing money on your website.  If your website has become a headache that takes your money and aggravates you to look at it, it may be time to call in the professionals.  Though digital marketing is a lot cheaper than traditional advertising, repetition and repair cost money.
You don’t have the time to learn the software.  Business owners are pretty busy people.  That being said, it’s easy to see why finding the time to learn digital marketing software and strategy is very difficult.  In addition to the know-how, you have to be prepared to change with the trends and learn new technology.  If it seems out of the question, it’s time to consider inbound marketing consulting.

For business internet marketing, many businesses seek out a company to handle their many marketing channels through a series of marketing automation software and technology.  In addition to managing SEO and content strategies, an online marketing agency will actively work to improve and expand your web presence to better serve the needs of your target market.

Better yet, when you invest in an online marketing agency, you can expect results.  After all, you are paying them, which means instead of fighting blindly in the dark to success at online marketing, you can expect an increase in ROI.

Monday, February 15, 2016

Why You Should Hire an SEO Agency

What is search engine optimization and why is it important to your business?  Though everyone has a general idea of what search engine optimization is, they aren’t exactly sure what makes it so important.  SEO is how search engines like Google and Bing pull results for queries and grade the quality of the websites in order to connect internet users with the content that they’re looking for.  Almost 90% of Americans use the Internet on a frequent basis.  Each and everyone one of them is interacting with a search engine to get where they need to go.  Your website and every marketing channel needs to employ SEO services in order to be visible during searches.  The better the SEO rankings, the more attention that is drawn to your business.
Why You Should Hire an SEO Agency

That being said, it’s easy to see why businesses both small and large have an SEO agency handling their search engine optimization strategies and efforts.  Not only is the process of SEO tiring, it’s incredibly complicated.  Few and far business owners have the time to learn a second profession.  In order to ensure their money is well spent, they will seek a search engine optimization agency to develop their strategies and stay up to date on how Google and other marketing technologies use SEO.  These algorithms and technologies are constantly updating and changing the way they read data in order to better serve the user, and it’s the job of a search engine optimization agency to make sure your strategy is ahead of the curve.

Not only does this ensure that you’re seeing more visitors, it helps create a networked community around your website with marketing channels that unlock your business potential and expand your reach.  

What to Look for in an SEO Agency

As you look for SEO services, make sure that you hire an agency that has a history of results.  A good agency will know that creating search engine optimization strategies is more than picking good keywords, it’s optimizing how those keywords integrate together and where to spend the money.  Problems should be detected before they happen, not treated symptomatically.  If you have a website for your business, consider implementing search engine optimization strategies into your marketing plan.

Monday, January 11, 2016

5 Signs You Need Digital Marketing Services

5 Signs You Need Digital Marketing Services

Though many business owners know that digital marketing is important, they struggle to develop a strategy.  Not only is it difficult to set aside the time to create one, but businesses both small and large find it difficult to manage their online presence alongside their tangible business.   Unfortunately, businesses that don't have a online marketing strategy lose money on their website, over-invest in the wrong places, and rarely see an increase in sales.
If you’re unsure as to whether or not you can benefit from an online marketing agency, take a look at this list.

Signs That You Need to Hire a Digital Marketing Agency

Your website is directionless.  It’s hard to expect any success from your online efforts if you haven’t set goals for them.  Worse yet, pouring funds into a website without a plan of action is akin to burning money.  Investing in online marketing means a goal for your web presence.  Once your strategy is off the ground you can continue to raise the bar on your goals.  Start out by gaining new customers and building deeper customer relationships.  Finish by nurturing customers through a funnel that tends to their needs even after they’ve bought.

Your online store is a joke.  Do you actually see revenue from your online store?  The online marketplace is in an entirely different arena than traditional sales.   To truly benefit from your eCommerce efforts, consider looking for online marketing consulting.  Not only will an online marketing agency create a strategy for selling, but they’ll rework your online store to increase user functionality as well.

You don’t have the time to stay ahead.   Having a website you never update is almost as bad as not having a website at all.  The top online brands have something in common:  They update. A lot.  Staying relevant is the most important part of any digital strategy.  No one wants to read a blog from three years ago.

You have no idea who your customers are.  Who is your ideal customer?  Developing buyer personas is a staple-point of inbound marketing consulting.  When you know the market you’re trying to reach, it’s much easier to develop how you want to communicate with them.   Your website, social media accounts, and landing pages should all identify with the unique needs of your buyer personas.

You sound like a broken record.  Are all of your updates the same?  Nowadays, online marketing is personal and focused on building customer relationships as opposed to making sales lightning-fast.  Consumers expect a certain level of interaction from the websites they visit.  If your updates are monotonous and sales focused, customers won’t feel inclined to your brand.  A digital marketing agency will work with you to create personalized sales strategies for all of your buyer personas.  After all, you’d rather have a life-long customer than a few quick sales.

Are the problems all too familiar? Then it’s time to look into digital marketing services. 
More and more consumers prefer online shopping with each passing year.  With technology becoming more accessible than ever, online marketing is quickly becoming the concern of businesses both small and large.  Not only can customers easily compare prices and avoid the crowd, but they’re also saving on gas money and taxes in the long run.

Monday, January 4, 2016

Expand Your Brand with Marketing Automation

Expand Your Brand with Marketing Automation

Nowadays, it isn’t enough to have a lifeless website and a dead Facebook.  More now than ever, companies need to have an outstanding web presence in order to nurture first-time buyers into lifelong customers. Unfortunately, that’s easier said than done.  There’s a lot of work that goes into being active on the web and, when you’re running a business, it can seem impossible to keep everything updated and hold down the home front.

Worry not! There is a solution.

The solution?  Marketing automation . It was created to save you time and efficiently integrate your marketing channels.  The term marketing automation covers a wide range of marketing automation software and technology designed to organize your media channels and automate recurring tasks.

4 Major Benefits of Marketing Automation Software

Get Detailed Analytics.
Without automation, it’s difficult to get truly accurate analytics on your marketing efforts.  With marketing automation tools, you can gather data on how long they’re staying on your website, which products they’re interested in, and the industry they work in.  This data can be used to improve your sales funnels by providing these customers with content that appeals to their interests.

Expedite the Email Marketing Process.
There’s no arguing that email marketing is one of the most consistently effective marketing channels to date.  Unfortunately, it’s easy to slip through the cracks and into their spam folder.  With marketing automation software you can figure out which email campaigns worked, which emails failed, and where that customer is in the purchase decision process.

Empower Your Sales Team.
Marketing automation does more than gather data and save time.  The information gathered helps your sales team get an accurate view of who they’re trying sell to, and where that person is in the purchase decision. Not only can your sales team use this data to gain confidence on the floor, but they can also use this data to better understand how your customers want to be contacted.

Engage Your Customers.
With the data that marketing automation software provides, it’s easy to adjust your campaigns to better suit your audience.  No matter where they are in your sales funnel, marketing automation tools allow you to be in contact with your customer from day one.

The Bottom Line...
Simply put, marketing automation tools and technologies turn your marketing channels into one organism that can be easily managed.   If you’re not sure whether or not your marketing is boosting ROI or increasing sales, it’s time to consider marketing automation services.