Friday, January 30, 2015

Effective Marketing Automation Products for Your Business

There are so many marketing automation software products on the web today that consumers are overwhelmed with the amount of choices that they have. What type of automated marketing platform is best for your company?

Marketing Automation Software

The automated marketing platform that your company chooses should be dependent on the size of your business and how much money you have allocated to your marketing budget. Pardot and Eloqua are two very popular systems that can assist with automated email marketing among other automated marketing solutions. Small to medium sized businesses should use the more affordable Hubspot, which is catered towards this type of clientele.

Automated Marketing Solutions

Enfusen Digital Marketing services offers integrated marketing automation programs utilizing Hubspot, which is one of the most popular products on the market today. Hubspot’s marketing automation tools include: social media management, email marketing, blogging, and website optimization and development.

Unlike Wordpress, Hubspot’s content management system integrates email marketing, social media management, and search engine optimization to create a platform that is geared towards producing successful results. Enfusen’s digital marketing team is experienced in using Hubspot to drive more traffic towards your business via this marketing automation tool.

Why is marketing automation important? By automating the process, you can save time and money. Have a place on your website where people can subscribe to your email marketing campaign. Set up your Twitter and Facebook feeds to automatically send out hourly or daily messages to your prospective audience. Instead of logging in multiple times to different social media, with Hubspot you can automate this process, saving a lot of time for your online marketing team.

What is you have hundreds of different types of prospective customers? It is important to create a landing page and blog articles specifically to each type of these customers and be sure that the social media posts cater to them as well. By creating engaging content for each of your different types of customers, along with different email newsletters that cater to each specific client, and different contact forms for each one, then you will have a higher rate of return on your investment.

Let me give you a real life example. Harry works for an insurance and accounting consulting firm as an index annuity specialist. He is looking for index annuity clients. The landing pages on his company website and blog posts need to address questions specific to this particular audience, such as, what types of ways does the company generate more revenue from this investment? What are the important things to consider when creating a retirement portfolio? And so on. Now John works for this firm but he does tax audits for large businesses. Obviously, these two gentlemen will need separate email marketing campaigns, separate email lists of potential clients, newsletters catered to their specific readership, social media posts specific to each of these industries, and the list can go on and on. Picture hundreds of different types of products available in this firm and it becomes clear why marketing needs to be automated for many companies. 

marketing automation

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