If you've been using the Internet over the last 10 years, chances are you've heard the term SEO agency before. And if you're like most business owners or novice marketers, you're not exactly sure what that means. But not anymore! Because today's the day we solve that tricky little term.
A search engine optimization agency is a team or organization that's hired to help digital marketers distribute their content in a way that helps search engines likes Google and Bing find it for users. For example, when you pull out your phone and google "coffee," it's going to bring up that sweet little spot around the corner. This concept applies to everything on your website and search engine optimization is the thread by which users find your content. Not only does this strengthen the bond between you and users who found you through an organic search, it helps guide your paid-search and ads across the Internet. (Hint: That's the part of content marketing most first-timers fail at the most.)
Investing in SEO services allows your brand to target a specific user, instead of throwing a line out into the ocean and hoping for a few fish to bite. After all, wouldn't you rather have 10 lifelong customer made in a week than 20 one-time sales? (Let's hope the answer is yes to that question.)
What to Look for in an SEO Agency
Hiring a search engine optimization agency can bring a lot of value to your digital marketing strategy. Everything benefits from a fresh content foundation. Tightening up the process of your content marketing, emails, and even your landing pages and website copy-- all through an SEO service that helps you find customers that actually care about what you're selling. It all sounds perfect, until you begin the hiring process. How are you to know whether or not a company is credible?
Simple, follow these guidelines:
- Fill out a contact form
- Schedule a demo
- Ask for case studies
- Require a breakdown of the tactics used
Any credible company will be more than willing to walk through this process. If they're not, how well do you think they're going to handle answering your phone calls? As with most aspects of business, you need to find the resource that gives you the most value up front.