Thursday, March 3, 2016

Why You Need to Measure Your Marketing Automation Efforts

It’s no secret that marketing automation services are vital to digital marketing success.  Top performing businesses who use marketing automation software in their internet marketing campaigns increase sales, nurture visitors, and create a community around their brand.   If you haven't implemented any automation into your strategy, it's time to overcome your fear of marketing automation software.  As technology expands, companies who refuse to participate in some form of digital marketing are losing a lot of the market to those who do.  On the other hand, if your website is a headache and you aren't seeing any results from your strategy, it’s time to reconsider marketing automation services.

Why You Need to Measure Your Marketing Automation Efforts
The main problem business owners face with marketing automation software is understanding the data and applying it to their business.  If you don’t know what data to read or how to read it, it’s difficult to understand how to leverage automation software to better your business.   That’s why it’s important to actively review the metrics your marketing automation services are gathering for you.

Marketing Automation Metrics to Watch

Marketing automation is the bread and butter of successful digital marketing campaigns.  Though there are many different ways to track the success of your strategy, there are 3 metrics that should be reviewed frequently.

User Response Metrics - Are your visitors actually interacting with your website? Are they reading your emails?  If you can’t answer those questions, it’s time to re-evaluate your strategy.  You need to keep track of these numbers as they reflect the success of your marketing campaigns.

SEO Efforts - How are you using keywords to bring users to your website?  Have you chosen the right keywords to boost your blogs, social media posts, and email open rates?  Your marketing automation services should be supplying you with the market research to make educated keyword decisions.

Team Knowledge  - You can’t effectively run a web presence on your own.  Does your team know how to use the software?  Are they up to date with trends and technology?  If the answer to either of those questions is no, you need to educate your team or seek marketing automation consulting.  After all, you can’t use marketing automation tools to better your business if you have no idea how to use the technology.

If you’re wondering how well your marketing automation software is working, it’s time to seek marketing automation consulting.  Successful sales and marketing automation can boost your brand, empower your team, and enhance your customer relationships. Lackluster results from marketing automation software actually damages your brand more than it helps expand your reach.   That's why it's important to actively watch your metrics and improve your strategy.

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