Hosting social media events is a good way to bring attention to your product or services. A Facebook "fan page day" is an online networking party where you may allow all your fans to share links to their pages on your page. This can greatly increase your visibility. The images you choose for your social media platform are also very important. If you are continually posting without getting likes, shares and comments, you are not being effective. Images that invite viewers to answer a question or otherwise actively participate in your platform have been found to be particularly effective. Finally, working with social media marketing services can be cost effective in saving you time, guesswork and frustration while growing the visibility of your business in the social media.