One of the biggest questions with regard to your content marketing strategy is how much content you actually need. Typically, a digital marketing firm will produce a fairly large amount of content for each client. The truth is, much of that content is never seen by the ideal customer you are trying to reach. This is especially true when talking about website traffic generated by an organic search. A few very successful pieces of content will generate the most meaningful results for marketing productivity.
The goal for content marketing analytics, of course, is to produce more real revenue on content. Some indicators of the effectiveness of content include link growth, social growth, bounce rates, SEO progress, traffic growth and click-through rates. This process will help you meet your sales goals by generating form completions, databases of qualified leads and form completion. Enfusen® is a leader in this area of online marketing. Contact Enfusen to find out how to make your business more accessible to your ideal customers and as successful as possible at meeting your sales goals, increasing your revenue and keeping down your costs for content generation.