Wednesday, May 25, 2016

How to Grade Your Marketing Automation Strategy In-House

How to Grade Your Marketing Automation Strategy In-House
Implementing marketing automation into your in-house operations and procedures is a challenge no matter what size your business is. That being said, it’s hard to get an accurate perspective of whether or not your marketing automation tools are helping your business or hindering your progress.  Luckily, marketers have long since suffered with this problem and created a solution fitted to the cause: Microsoft’s Modern Marketers Assessment.

Fill out the support ticket to get started.  After you’ve submitted your information, your assessment will begin. From your social media efforts to your blog posts and landing pages, this assessment will judge various marketing channels and show you how well your marketing automation tools are functioning within your business and on your website.  This is especially helpful for those who are just learning how sales and marketing automation are two parts of one whole when it comes to business Internet marketing.

Why Marketing Automation Counseling Is Important

It’s pretty hard to judge whether or not your return on investment is matching your marketing productivity goals if you don’t have any standards to measure your efforts against.  Marketing automation consulting is a good way to get a professional opinion or solution on your current marketing automation software and strategy.  Not only will this give you a clear image of what your strengths are, it will help you identify weak points in your strategy before they become large problems. Whether your issue be training, time, or simply putting the big picture into motion,  sometimes the most difficult part of it all is identifying the problem.  Common issues for many small to medium businesses include:
  • Lack of proper in-house training to teach employees how to use the marketing automation software.
  • The purchased marketing automation tools do not make sense for the needs of the business.
  • No dedicated marketing staff members
  • No communication between the sales and marketing teams
If you're considering marketing automation services, make sure the agency has a multitude of experience with businesses similar to yours.  This will make communication much easier as well as the way you and your team interact with marketing automation tools.

To put the icing on the cake, marketing automation services are a great asset to your business when implemented in accordance with a solid inbound marketing plan.  In addition to nurturing prospects to your brand, your team will actually spend less time structuring campaigns and more time improving them for the customers that interact with your business the most.

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