As the world of eCommerce and online brand development expands, search engine optimization has become the job of a team as opposed to a single person. With updates happening faster than most marketing managers have the time to learn, many businesses turn to the help of a seo agency to get their search engine optimization strategies back on track.
Do you need to hire an SEO Agency?
Here are 3 major signs it's time to start interviewing:
1. You're not getting any website traffic
An artistic website display means nothing if there aren't any visitors using the website. If it seems that visitors are leaving as quickly as they arrive, it's time to focus on generating content that benefits the lives of those who interact with it. Search engine optimization can help you define the needs of your ideal customers and fine-tune your marketing strategy to match.
2. No one actually knows what the SEO strategy is.
Believe it or not, this is the most common issue small businesses face when managing their own digital marketing strategy. Though they may be selecting keywords, they have no plan on how to make that keyword rank for them. Worse yet, many waste their time choosing keywords where the competition borders impossible to beat with no prior ranking history.
3. You don't know that your search engine optimization strategies are not working.
If you don't have any clue why your website has no traffic, you need to hire a search engine optimization agency.
Once your business had decided to invest in search engine optimization services, it's important to look for a search engine optimization agency that can deliver results in addition to excellent communication among your and your team. Though it's easy to go with the first company that catches your eye, it's important to go out on a few dates with different agencies in order to weigh your options against one another.
Know exactly what you need. It isn't a good idea to go into any sale blind. Take the time to discuss with your sales and marketing team how far you want search engine optimization strategies implemented into your sales and marketing budget. Create a checklist and ask the SEO agency if they can provide answers for every point you have listed.