You’ve probably heard of the term call to action, but what
exactly are calls to action and, more importantly, what is a website call to
action, specifically? Here’s a call to action definition: a call to action is a shout out to your customers
to contact a business directly about its products or services. An integral part
of an inbound marketing strategy is to have a call to action on every webpage
and blog post. Here are three effective ideas for making your call to action attract customers.
1.
Explain How You Are Different From Your
Competitors
Why does your company stand out from the crowd? Why is your
product superior? Call to action phrases should include proof that your product
is top of the line. Here are some call to action examples. Phrases like in
business for over 30 years or one million plus satisfied customers help build
trust in your brand. Branding strategies utilize value statements such as these
to encourage new customers to try out brands that they have never used before.
2.
Let Your Customers Try Your Services For Free
Make it simple and easy for your prospective customers to
contact your business. With a click to a call to action button, a customer
should have the ability to start a 30 day free trial of software. If it is not
possible to offer something on a trial basis, simply put down that you are
willing to give your customers a free consultation. Be an internet marketing
mastermind and go out of your way to offer free incentives and gifts to
potential customers. Customers are much more likely to subscribe to your email
list or give your company a call if you are offering something for free.
3.
Make It Easy For Your Customers to Contact You
Call to action buttons can lead to an online form or even
have the ability to start a phone call or Skype chat. Online chat boxes make it
easier than ever for customers to get in contact with your company immediately.
What is inbound marketing? It is a way
of marketing that makes it easy for potential customers to contact you. So be
available and answer promptly by online chat, phone, or email.
Advertisements should have effective calls to action as
well. Need an internet marketing consultant? Consider Enfusen, an inbound
marketing agency. This internet marketing business specializes in marketing
analytics, website analytics, blog analytics, and brand strategy, inbound
marketing software management, native advertising, Google Ads, and other types
of advertisements. Need assistance in writing a call to action? Visit the Enfusen website to
get started. Read their internet marketing blog for tips for marketing your
business online. Enfusen writes blog posts on internet marketing for small
business and offers competitive inbound marketing prices when compared to other
inbound marketing companies.
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